:root {
  --background: #f2f0f0;
  --surface: #ffffff;
  --surface-low: #f2f0f0;
  --surface-mid: #e4e2e2;
  --surface-deep: #e4e2e2;
  --text: #1a1d21;
  --text-soft: #5b6470;
  --text-faint: #8d96a1;
  --primary: #8f2319;
  --primary-deep: #771b14;
  --primary-soft: #b65f56;
  --white: #ffffff;
  --shadow: 0 32px 70px rgba(26, 29, 33, 0.08);
  --shadow-soft: 0 18px 40px rgba(26, 29, 33, 0.05);
  --radius-lg: 0;
  --radius-md: 0;
  --radius-sm: 0;
  --container: 1180px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: "Inter", sans-serif;
  background: var(--background);
  color: var(--text);
  line-height: 1.6;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
a.button {
  font: inherit;
}

.site-shell {
  position: relative;
  overflow: hidden;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  backdrop-filter: blur(16px);
  background: rgba(255, 255, 255, 0.88);
  border-bottom: 1px solid rgba(26, 29, 33, 0.08);
}

.site-header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
  min-height: 5rem;
}

.site-logo img {
  width: auto;
  height: 2rem;
}

.header-cta {
  width: auto;
  min-height: 3.25rem;
  padding-inline: 1.4rem;
}

.container {
  width: min(calc(100% - 2.5rem), var(--container));
  margin: 0 auto;
}

.section {
  padding: 6rem 0;
}

.section-surface {
  background: var(--surface);
}

.section-low {
  background: var(--surface-low);
}

.section-mid {
  background: var(--surface-mid);
}

.section-deep {
  background: linear-gradient(180deg, #f2f0f0 0%, #e4e2e2 100%);
  color: var(--text);
}

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.75rem;
  margin-bottom: 1.25rem;
  font-size: 0.76rem;
  font-weight: 600;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--primary);
}

.eyebrow::before {
  content: "";
  width: 2.75rem;
  height: 1px;
  background: currentColor;
  opacity: 0.5;
}

.display {
  margin: 0;
  font-family: "Newsreader", serif;
  font-size: clamp(2.45rem, 5.5vw, 4.9rem);
  line-height: 1.02;
  letter-spacing: -0.04em;
  max-width: 12ch;
}

.display em,
.heading em {
  font-style: italic;
  font-weight: 400;
}

.heading {
  margin: 0 0 1.5rem;
  font-family: "Newsreader", serif;
  font-size: clamp(2.2rem, 5vw, 4.4rem);
  line-height: 1.02;
  letter-spacing: -0.03em;
}

.lead {
  font-size: clamp(1.06rem, 2vw, 1.36rem);
  line-height: 1.75;
  color: var(--text-soft);
}

.copy {
  display: grid;
  gap: 1rem;
}

.copy p {
  margin: 0;
  font-size: 1.02rem;
  color: var(--text-soft);
}

.copy .strong,
.statement {
  color: var(--text);
  font-weight: 600;
}

.statement {
  font-size: clamp(1.2rem, 2vw, 1.45rem);
  line-height: 1.55;
}

.cta-row {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  align-items: center;
  margin-top: 2rem;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.75rem;
  min-height: 3.75rem;
  padding: 0.95rem 1.75rem;
  border-radius: 0;
  font-weight: 600;
  transition: transform 160ms ease, opacity 160ms ease, background-color 160ms ease;
}

.button:hover {
  transform: translateY(-1px) scale(1.01);
}

.button-primary {
  background: linear-gradient(145deg, var(--primary) 0%, var(--primary-deep) 100%);
  color: var(--white);
  box-shadow: var(--shadow-soft);
}

.button-secondary {
  background: rgba(26, 29, 33, 0.06);
  color: var(--text);
}

.button-light {
  background: var(--white);
  color: var(--primary);
}

.hero {
  position: relative;
  padding: 5rem 0 5.5rem;
  isolation: isolate;
}

.hero-grid,
.split-grid {
  display: grid;
  gap: 2.5rem;
  align-items: center;
}

.hero-backdrop {
  position: absolute;
  inset: 0;
  overflow: hidden;
  z-index: -2;
}

.hero-backdrop::after {
  content: "";
  position: absolute;
  inset: 0;
  background:
    linear-gradient(180deg, rgba(14, 12, 11, 0.54), rgba(14, 12, 11, 0.66)),
    linear-gradient(90deg, rgba(14, 12, 11, 0.42), rgba(14, 12, 11, 0.18), rgba(14, 12, 11, 0.42));
}

.hero-backdrop img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 18%;
}

.hero-content {
  display: flex;
  justify-content: center;
  text-align: center;
  color: var(--white);
}

.hero-content>div {
  max-width: 52rem;
}

.hero-content .eyebrow,
.pricing-card-sovereign .eyebrow {
  justify-content: center;
}

.hero-content .display {
  max-width: none;
  color: var(--white);
  text-shadow: 0 10px 30px rgba(0, 0, 0, 0.28);
}

.hero-content .copy {
  max-width: 44rem;
  margin-inline: auto;
}

.hero-content .copy p {
  color: rgba(255, 255, 255, 0.86);
}

.hero-content .statement {
  color: var(--white);
}

.hero-content .cta-row {
  justify-content: center;
}

.hero .button-primary {
  box-shadow: 0 18px 40px rgba(0, 0, 0, 0.24);
}

.surface-card,
.method-card,
.offer-card,
.proof-card,
.placeholder-card,
.testimonial-card,
.pricing-card,
.faq-item,
.quote-panel {
  border-radius: var(--radius-lg);
  background: var(--white);
  box-shadow: var(--shadow-soft);
}

.quote-panel {
  padding: 2rem;
  background: linear-gradient(145deg, rgba(255, 255, 255, 0.72), rgba(255, 255, 255, 0.4));
}

.quote-panel p {
  margin: 0;
  font-family: "Newsreader", serif;
  font-size: clamp(1.5rem, 2.5vw, 2.25rem);
  line-height: 1.16;
}

.split-grid {
  grid-template-columns: minmax(0, 0.92fr) minmax(0, 1.08fr);
}

.portrait-placeholder {
  min-height: 40rem;
  overflow: hidden;
  box-shadow: var(--shadow);
}

.portrait-placeholder img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center top;
}

.metrics {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1rem;
  margin-top: 2rem;
}

.metric {
  padding: 1.3rem 1.4rem;
  border-radius: 0;
  background: rgba(26, 29, 33, 0.04);
}

.metric strong {
  display: block;
  margin-bottom: 0.4rem;
  font-family: "Newsreader", serif;
  font-size: 1.4rem;
  color: var(--text);
}

.method-intro {
  display: grid;
  gap: 1rem;
  max-width: 45rem;
  margin-bottom: 2.75rem;
}

.method-intro p {
  margin: 0;
  font-size: 1.02rem;
  color: var(--text-soft);
}

.method-grid,
.results-grid,
.offer-grid,
.testimonial-grid,
.final-proof-grid,
.pricing-grid {
  display: grid;
  gap: 1.5rem;
}

.method-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.method-card {
  padding: 2rem;
  background: linear-gradient(180deg, rgba(255, 255, 255, 0.96), rgba(255, 255, 255, 0.88));
}

.method-index {
  display: inline-block;
  margin-bottom: 1rem;
  font-family: "Newsreader", serif;
  font-size: 2.2rem;
  color: var(--primary);
}

.method-card h3 {
  margin: 0 0 1rem;
  font-family: "Newsreader", serif;
  font-size: 2rem;
  font-style: italic;
}

.method-card p {
  margin: 0;
  color: var(--text-soft);
}

.results-grid {
  grid-template-columns: repeat(2, minmax(0, 1fr));
  align-items: stretch;
}

.results-grid img,
.proof-card img,
.proof-column img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.proof-card {
  overflow: hidden;
  min-height: 24rem;
  background: var(--white);
}

.results-divider {
  grid-column: 1 / -1;
  padding: 0.25rem 0 0.5rem;
}

.results-divider p {
  margin: 0;
  text-align: center;
  font-family: "Newsreader", serif;
  font-size: clamp(1.6rem, 3vw, 2.4rem);
  line-height: 1.1;
  color: var(--text);
}

.proof-caption {
  margin-top: 2rem;
  max-width: 52rem;
}

.proof-caption p {
  margin: 0;
}

.offer-grid {
  grid-template-columns: 1.1fr 0.9fr;
  align-items: start;
}

.offer-panel {
  max-width: 58rem;
  margin: 0 auto;
}

.offer-card,
.pricing-card {
  padding: 2rem;
}

.offer-card ul,
.pricing-list {
  margin: 1.25rem 0 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 0.9rem;
}

.offer-card li,
.pricing-list li {
  position: relative;
  padding-left: 1.35rem;
  color: var(--text-soft);
}

.offer-card li::before,
.pricing-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.72rem;
  width: 0.42rem;
  height: 0.42rem;
  border-radius: 0;
  background: var(--primary);
}

.pricing-shell {
  max-width: 64rem;
  margin: 0 auto;
}

.pricing-card {
  background: var(--white);
  color: var(--text);
}

.pricing-card-sovereign {
  position: relative;
  padding: 4.5rem 4rem;
  border: 1px solid rgba(31, 27, 24, 0.08);
  box-shadow: var(--shadow);
  text-align: center;
  overflow: hidden;
}

.pricing-card-sovereign::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(255, 255, 255, 0.6), rgba(255, 255, 255, 0));
  pointer-events: none;
}

.pricing-card-sovereign>* {
  position: relative;
}

.pricing-intro {
  max-width: 38rem;
  margin: 0 auto;
  color: var(--text-soft);
  font-size: 1.06rem;
  line-height: 1.7;
}

.pricing-amount {
  margin: 3rem 0;
}

.pricing-pretitle {
  margin: 0 0 0.9rem;
  color: var(--primary);
  text-transform: uppercase;
  letter-spacing: 0.16em;
  font-size: 0.74rem;
  font-weight: 600;
}

.price-old {
  margin: 0 0 0.75rem;
  color: var(--text-faint);
  font-size: 0.98rem;
}

.price-new {
  margin: 0 0 1rem;
  font-size: clamp(3.6rem, 6vw, 5.4rem);
  line-height: 0.9;
  letter-spacing: -0.05em;
  color: var(--text);
}

.pricing-note {
  margin: 0;
  color: var(--text-faint);
  text-transform: uppercase;
  letter-spacing: 0.18em;
  font-size: 0.76rem;
}

.pricing-grid {
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 2.5rem;
  max-width: 42rem;
  margin: 0 auto;
  text-align: left;
}

.pricing-cta {
  margin-top: 3rem;
  min-width: min(100%, 24rem);
}

.pricing-microcopy {
  margin-top: 2.25rem;
  display: grid;
  gap: 0.35rem;
}

.pricing-microcopy p {
  margin: 0;
  color: var(--text);
  font-weight: 600;
}

.pricing-footnote {
  margin: 1.5rem 0 0;
  color: var(--text-soft);
  font-size: 0.9rem;
  line-height: 1.6;
}

.faq-list {
  display: grid;
  gap: 1rem;
}

.faq-item {
  padding: 0;
  overflow: hidden;
}

.faq-item summary {
  list-style: none;
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.25rem;
  padding: 1.5rem 1.75rem;
  font-weight: 600;
}

.faq-item summary::-webkit-details-marker {
  display: none;
}

.faq-item summary span:last-child {
  color: var(--primary);
  font-size: 1.4rem;
}

.faq-body {
  padding: 0 1.75rem 1.6rem;
  display: grid;
  gap: 0.75rem;
}

.faq-body p {
  margin: 0;
  color: var(--text-soft);
}

.testimonial-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
  align-items: start;
}

.testimonial-card {
  padding: 1.4rem;
}

.video-placeholder {
  position: relative;
  min-height: 14rem;
  overflow: hidden;
  background:
    linear-gradient(180deg, rgba(255, 255, 255, 0.06), rgba(255, 255, 255, 0)),
    linear-gradient(145deg, rgba(35, 26, 25, 0.96), rgba(85, 53, 51, 0.9));
  display: flex;
  align-items: end;
  padding: 1.25rem;
  color: var(--white);
}

.video-placeholder::before {
  content: "▶";
  position: absolute;
  left: 1.25rem;
  top: 1.25rem;
  width: 3.2rem;
  height: 3.2rem;
  display: grid;
  place-items: center;
  background: rgba(255, 255, 255, 0.16);
  font-size: 1.3rem;
}

.video-placeholder small {
  display: block;
  margin-bottom: 0.3rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  opacity: 0.76;
}

.testimonial-card h3 {
  margin: 1rem 0 0.75rem;
  font-family: "Newsreader", serif;
  font-size: 2rem;
  font-style: italic;
}

.testimonial-card p {
  margin: 0;
}

.testimonial-proof {
  margin-top: 1rem;
  overflow: hidden;
}

.testimonial-proof img {
  width: 100%;
  height: auto;
}

.final-proof-grid {
  grid-template-columns: repeat(2, minmax(0, 1fr));
  margin-top: 2rem;
}

.final-proof-grid .proof-card {
  min-height: 22rem;
}

.message-wall {
  margin-top: 2.5rem;
  columns: 1;
  column-gap: 1.5rem;
}

.message-card {
  break-inside: avoid;
  margin: 0 0 1.5rem;
  padding: 1.35rem;
  background: var(--white);
  box-shadow: var(--shadow-soft);
  border: 1px solid rgba(26, 29, 33, 0.06);
  display: grid;
  gap: 1rem;
}

.message-card-featured {
  padding: 1.5rem;
}

.message-quote {
  margin: 0;
  font-family: "Newsreader", serif;
  font-size: clamp(1.35rem, 2.2vw, 1.95rem);
  line-height: 1.18;
  color: var(--text);
}

.message-figure {
  margin: 0;
  overflow: hidden;
  background: #f7f7f7;
}

.message-figure img {
  width: 100%;
  height: auto;
  display: block;
}

.placeholder-card {
  padding: 2rem;
  background: linear-gradient(145deg, rgba(255, 255, 255, 0.86), rgba(255, 255, 255, 0.62));
}

.placeholder-card h3 {
  margin: 0 0 1rem;
  font-family: "Newsreader", serif;
  font-size: 2rem;
}

.placeholder-list {
  margin: 1.25rem 0 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 0.75rem;
}

.placeholder-list li {
  padding: 1rem 1.1rem;
  background: rgba(255, 255, 255, 0.75);
  color: var(--text-soft);
}

.final-cta {
  position: relative;
}

.final-panel {
  position: relative;
  padding: 3rem;
  background: linear-gradient(180deg, rgba(255, 255, 255, 0.75), rgba(255, 255, 255, 0.92));
  box-shadow: var(--shadow);
}

.final-panel .copy {
  max-width: 48rem;
}

.footer {
  padding: 2rem 0 3rem;
  color: var(--text-faint);
  font-size: 0.84rem;
}

.footer-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}

.footer-links {
  display: flex;
  gap: 1rem;
}

.thank-you {
  min-height: 100vh;
  display: grid;
  place-items: center;
  padding: 2rem 0;
}

.thank-you-panel {
  width: min(calc(100% - 2.5rem), 720px);
  padding: 3rem;
  background: var(--white);
  box-shadow: var(--shadow);
}

.thank-you-panel p {
  color: var(--text-soft);
}

.thank-you-page .section-surface .offer-panel {
  max-width: 48rem;
  padding: 0;
  background: transparent;
  box-shadow: none;
  text-align: center;
}

.thank-you-page .section-surface .eyebrow {
  justify-content: center;
}

.thank-you-page .section-surface .cta-row {
  justify-content: center;
}

.thank-you-page .section-surface .offer-card ul {
  justify-items: center;
}

.thank-you-page .section-surface .offer-card li {
  padding-left: 0;
}

.thank-you-page .section-surface .offer-card li::before {
  display: none;
}

.checkout-page {
  min-height: 100vh;
}

.checkout-page .site-header {
  position: static;
}

.checkout-main {
  padding: 3rem 0 4rem;
}

.checkout-layout {
  display: grid;
  grid-template-columns: minmax(0, 0.82fr) minmax(420px, 1.08fr);
  gap: 2.5rem;
  align-items: start;
}

.checkout-copy,
.checkout-panel {
  background: var(--white);
  box-shadow: var(--shadow);
}

.checkout-copy {
  padding: 2.5rem;
}

.checkout-copy .copy {
  gap: 1.25rem;
}

.checkout-copy .copy p {
  color: var(--text);
}

.checkout-copy .copy ul {
  margin: 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 0.9rem;
}

.checkout-copy .copy li {
  color: var(--text);
}

.checkout-rule {
  margin: 0;
  border: 0;
  border-top: 1px solid rgba(26, 29, 33, 0.12);
}

.checkout-panel {
  position: sticky;
  top: 1.5rem;
  padding: 1.25rem;
}

.checkout-panel-inner {
  padding: 0.75rem;
  background: linear-gradient(180deg, rgba(242, 240, 240, 0.32), rgba(255, 255, 255, 0.96));
  border: 1px solid rgba(26, 29, 33, 0.08);
}

.checkout-options-panel {
  display: grid;
  gap: 1rem;
  margin-bottom: 0.75rem;
  padding: 1.1rem;
  background: rgba(26, 29, 33, 0.03);
  border: 1px solid rgba(26, 29, 33, 0.08);
}

.checkout-options-header {
  display: grid;
  gap: 0.35rem;
}

.checkout-options-kicker {
  margin: 0;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-faint);
}

.checkout-options-title {
  margin: 0;
  font-size: 0.95rem;
  color: var(--text-soft);
}

.checkout-options-list {
  display: grid;
  gap: 0.85rem;
}

.checkout-option-card {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 0.9rem;
  align-items: start;
  padding: 1rem;
  border: 1px solid rgba(26, 29, 33, 0.12);
  background: var(--white);
  cursor: pointer;
}

.checkout-option-card input {
  margin: 0.3rem 0 0;
  accent-color: var(--primary);
}

.checkout-option-copy {
  display: grid;
  gap: 0.3rem;
}

.checkout-option-topline {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  align-items: center;
}

.checkout-option-label {
  font-weight: 700;
  color: var(--text);
}

.checkout-option-badge {
  padding: 0.2rem 0.45rem;
  background: rgba(143, 35, 25, 0.08);
  color: var(--primary);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.05em;
  text-transform: uppercase;
}

.checkout-option-price {
  font-size: 1.1rem;
  font-weight: 700;
  color: var(--text);
}

.checkout-option-compare,
.checkout-option-description,
.checkout-summary-option-note {
  color: var(--text-soft);
  font-size: 0.92rem;
}

.checkout-option-compare {
  text-decoration: line-through;
}

.checkout-summary-list {
  display: grid;
  gap: 0.85rem;
}

.checkout-summary-option {
  display: grid;
  gap: 0.2rem;
}

.checkout-summary-option-label {
  font-weight: 700;
  color: var(--text);
}

.checkout-summary-option-price {
  font-size: 1.05rem;
  font-weight: 700;
  color: var(--primary);
}

.checkout-status {
  margin-bottom: 0.75rem;
  padding: 1rem 1.1rem;
  background: rgba(143, 35, 25, 0.06);
  border: 1px solid rgba(143, 35, 25, 0.12);
  text-align: left;
}

.checkout-status p {
  margin: 0;
  color: var(--text);
}

#checkout {
  display: block;
  width: 100%;
}

#checkout>div {
  width: 100% !important;
}

#checkout iframe {
  display: block;
  width: 100% !important;
  max-width: 100%;
}

@media (max-width: 1080px) {

  .hero-grid,
  .split-grid,
  .method-grid,
  .results-grid,
  .offer-grid,
  .pricing-grid,
  .testimonial-grid,
  .checkout-layout {
    grid-template-columns: 1fr;
  }

  .nav-links {
    display: none;
  }

  .metrics {
    grid-template-columns: 1fr;
  }

  .proof-card,
  .final-proof-grid .proof-card {
    min-height: 18rem;
  }

  .final-proof-grid {
    grid-template-columns: 1fr;
  }

  .checkout-panel {
    position: static;
  }
}

@media (min-width: 760px) {
  .message-wall {
    columns: 2;
  }
}

@media (min-width: 1180px) {
  .message-wall {
    columns: 3;
  }
}

@media (max-width: 720px) {
  .section {
    padding: 4.5rem 0;
  }

  .container {
    width: min(calc(100% - 1.5rem), var(--container));
  }

  .button {
    width: 100%;
  }

  .header-cta {
    width: auto;
  }

  .hero {
    padding-top: 3rem;
  }

  .site-header-inner {
    min-height: 4.5rem;
  }

  .site-logo img {
    height: 1.65rem;
  }

  .offer-card,
  .pricing-card,
  .testimonial-card,
  .placeholder-card,
  .final-panel,
  .thank-you-panel,
  .checkout-copy,
  .checkout-panel {
    padding: 1.4rem;
  }

  .pricing-card-sovereign {
    padding: 3rem 1.4rem;
  }

  .pricing-grid {
    gap: 1.25rem;
  }

  .price-new {
    font-size: 3rem;
  }

  .footer-inner {
    flex-direction: column;
    align-items: flex-start;
  }

  .checkout-main {
    padding: 1.5rem 0 3rem;
  }

  .checkout-panel {
    padding: 1.1rem;
  }
}